Kategoria BISAC: Business & Economics >> Business Communication - General

This book is about helping entrepreneurs sift through the 'noise' regarding bootstrapping to craft an informed strategy for successfully navigating the beginning period of a firm's existence. The book is a theory-driven, evidence-based look at bootstrapping, defined as: 'highly creative ways of acquiring the use of resources without borrowing money or raising equity financing from traditional sources' (Freear, Sohl, & Wetzel, 1995). In this era of lean startups, effectuation, and bricolage; bootstrapping is oft romanticized, but seldom analyzed. The evidence, while admittedly still in...

This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today's Business Communication: A How-To Guide For The Modern Professional, is the how-to guide that leads readers through the most frequently encountered business communications situations. Two business partners who are also business school professors share their combined thirty...

Traditionally, management theories have taken a psychological approach to leadership, often assuming that it is a personality trait located within an individual. In contrast, the discursive approach to leadership, which is the focus of this book, assumes that leadership is created through communication practices. As a leader, this book will provide you with an in-depth look at an emerging approach to the study of business leadership that focuses on language as a vehicle for communicating leadership. The authors explore a new definition of leadership as the expression of ideas in talk or in...

The Internet has increased the growth of technology to a dizzying pace. I know this technology explosion is scary to some. A well-established business can disappear overnight as some new technology disrupts the established order.

Ever hear of Kodak? Kodak was founded in 1888 in Rochester, New York. George Eastman and his successors built a multi-billion business of making cameras, film and printing paper. While the rest of the photography world worked to make digital cameras better, Kodak could not imagine a world without film. They will never be the company they once were.

If you run...