Kategoria BISAC: Business & Economics >> Business Communication - General

With the fast pace of communications and change in today's global marketplace, investing in equities has become increasingly complex. Communicating a clear, concise, meaningful message to investors is critical. Dr. Higgins and his contributing authors provide a broad set of perspectives, lessons learned, and best practices in global investor relations. They examine the fundamentals of investor relations from a theoretical and practical perspective. They explore individual company strategies and challenges for investor relations in unique and meaningful situations--all from their own...

The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee satisfaction. When marketers lose sight of this, they actually ignore their market. Rotfeld takes...

Truly effective crisis management is--or should be--proactive. Burnett uses this guiding concept to offer managers in organizations of all types and sizes a system for handling crises more soundly, and with greater dexterity. He puts crises on a continuum, with minor events at one end and catastrophes at the other, creating a universal matrix that can be overlaid onto businesses of any kind.

Burnett's methods of crisis management are already well recognized and are analogous to other types of management processes. This book focuses on managing crises proactively, but also includes the...

From a corporate lawyer in private practice comes a detailed analysis of, and guide to, the conventions of language and structure in drafting corporate agreements. Adams summarizes the traditional techniques of drafting and proposes alternatives that produce clearer, more efficient contracts. This comprehensive and pragmatic book includes examples of different usages and explains in detail the reasons for favoring one over another. Citing other authorities on drafting, legal writing, and English usage and grammar generally, as well as case law, Adams creates an authoritative context for...

Grossman and Jennings examine 15 industrial companies and find unique characteristics in their values and management styles--characteristics that other companies would be wise to understand and emulate. Each of the example companies knew they were in business to make money. Dynamic, questioning, and actively in step with society's changes, they constantly asked themselves one critical question: What business are we in? The answers they found, the principles of management they discovered and practiced, and the values they recognized and adopted all led to prosperity.

In the current age...

Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders. His book is thus developed to advance the theory and practice of corporate strategy communications. With two chapters devoted to conceptual foundations and empirical research, plus five new case studies illustrating his points, Higgins's book not only builds on existing research in strategic planning and...

Bringing complex situations to life, the book explores key questions about how and why people work as they do today in large...

The most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.

Now fully revised, updated, and expanded with over sixty country profiles, Kiss, Bow, or Shake Hands, 2nd Edition provides invaluable information on how to...

Starting from concrete legal issues, Alan Norrie develops a critical vision of law in its relation to morality and socio-historical context. Traced historically, the conflicts he describes can be read today in law's treatment of legality and justice, judgment and responsibility.

Joint winner of the Hart / Socio-Legal Studies Association Book Prize 2006.

Effective managers matter to an organization. After all, they translate strategy into action and motivate the people they lead. But managers are sometimes less than effective, ending up in positions of authority and responsibility due to technical competence, company growth, or serendipity. Unprepared, they often lack key skills. Or, like so many managers promoted due to stellar job performance, they may have trouble understanding and motivating other people. Managers thrust into roles of authority need grounding in the fundamentals of management. And that's exactly what management experts...