Kategoria BISAC: Business & Economics >> Business Communication - General

This popular handbook presents a step-by-step method for clearly explaining a product, system, or procedure. The easy-to-follow text--packed with examples and illustrations--explains the unique demands of this form of writing and shows how to set up the best user model. The book covers developing a modular outline and storyboard, generating the draft, revising, developing a formal usability test, and supporting and updating user documentation. Also included are a glossary of terms, a listing of books and periodicals for additional information, and an index.

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. "Public Relations...

This handbook is a comprehensive guide to the different types of business associations: multi-industry umbrella organizations, single-industry trade associations, professional societies, and chambers of commerce. It is written for senior corporate executives and public affairs officers who want to evaluate the effectiveness of trade and business associations to which their companies belong and to optimize the benefits of participation to achieve corporate objectives, especially in the fields of government relations and economic services. It is also intended for association executives...

The author's year-long worldwide research resulted...

• Become skilled at the art of quiet negotiation
• Determine...

• written accessibly by one of the field's foremost researchers
  
• explores the ways in which gender contributes to the interpretation of meaning in workplace interaction
  
• uses original and insightfully analyzed data to focus on the ways in which both women and men draw on gendered discourse resources to enact a range of workplace roles
  
• illustrates how a qualitative analysis...