Malovic and Selnow examine the evolution of the press-government relationship in Croatia from the Tito era to the present. Their story is one of three interacting players: the Croatian government which until recently has sat firmly in control, the compliant press which seemed little motivated to change, and the largely quiescent public which demanded little from its press or its government. A provocative, often first-hand account that will be of interest to scholars and researchers involved with Balkan current affairs, journalism, and politics.

In Regional Interest Magazines of the United States, Sam G. Riley and Gary W. Selnow focus on those magazines that direct their attention to a particular city or region and reach a fairly general readership intersted in entertainment and information. This work is a follow-up to their earlier Index to "City and Regional Magazines of the United States." Titles are arranged alphabetically to facilitate access; each entry includes a historical essay on the magazine's founding, development, editorial policies, and content. Entries also include two sections that provide data on information...

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. "Public Relations...

This book is about how TV makers--notably writers, producers, and network programmers--are deeply influenced by public pressures outside their craft. Many scholars assume that the relationship between society and television is one-way, that the traffic of influence moves from the content of a program to the behavior of those who view it, and that if a show is too exploitative or violent or stereotypical, it transforms the minds of those who watch it in some manner. Authors Selnow and Gilbert maintain that the one-way influence is only half-true. Even as television makes its impact on...

Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the "electronic" whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasian unimaginable to by earlier whistle-stoppers such as Harry Truman.

As Selnow shows, American political campaigns have an extraordinary affinity for electronic devices. They have seized upon...

Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the "electronic" whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasian unimaginable to by earlier whistle-stoppers such as Harry Truman.

As Selnow shows, American political campaigns have an extraordinary affinity for electronic devices. They have seized upon...

This book provides a listing of 920 general-interest consumer magazines that specialize geographically. Comprising this highly active magazine genre are city magazines (i.e., "New York," "Washingtonian"); regional magazines ("Sunset," "Vermont Life"); city speciality magazines ("Houston Home and Garden," "Hartford Woman"), which specialize both geographically and by subject matter; and regional speciality magazines ("Southern Homes," "Virginia Wildlife"). The book's three main sections--arranged alphabetically by title, chronologically by founding date, and geographically by state--cover...