Kategoria BISAC: Business & Economics >> Business Communication - General

How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace?

Power Communications: Positioning Yourself for High Visibility teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to...

This popular handbook presents a step-by-step method for clearly explaining a product, system, or procedure. The easy-to-follow text--packed with examples and illustrations--explains the unique demands of this form of writing and shows how to set up the best user model. The book covers developing a modular outline and storyboard, generating the draft, revising, developing a formal usability test, and supporting and updating user documentation. Also included are a glossary of terms, a listing of books and periodicals for additional information, and an index.

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. "Public Relations...

This handbook is a comprehensive guide to the different types of business associations: multi-industry umbrella organizations, single-industry trade associations, professional societies, and chambers of commerce. It is written for senior corporate executives and public affairs officers who want to evaluate the effectiveness of trade and business associations to which their companies belong and to optimize the benefits of participation to achieve corporate objectives, especially in the fields of government relations and economic services. It is also intended for association executives...

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.

In 11 chapters, the book presents a look at...

The author's year-long worldwide research resulted...

• Become skilled at the art of quiet negotiation
• Determine...

• written accessibly by one of the field's foremost researchers
  
• explores the ways in which gender contributes to the interpretation of meaning in workplace interaction
  
• uses original and insightfully analyzed data to focus on the ways in which both women and men draw on gendered discourse resources to enact a range of workplace roles
  
• illustrates how a qualitative analysis...