In today's global business environment it is necessary to communicate successfully across cultural boundaries of languages, styles, and values. Professional Communication in International Settings provides a practical way to help individuals deal with a variety of cultural practices by systematically developing their own capacity to learn culturally appropriate behaviors and actions.
Proposes a new approach to intercultural communication.
Includes training material that illustrates how to effectively develop intercultural communication.
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In today's global business environment it is necessary to communicate successfully across cultural boundaries of languages, styles, and values. Pro...
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics',...
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field,...
This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive and unified resource.
Features new original theory, expanded treatment of generations, gender and corporate and professional discourse
Offers improved organization and added features for student and classroom...
This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Groun...