Kategoria BISAC: Business & Economics >> Business Communication - General

Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten?

Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide.

Drawing on both cutting-edge research and empirical...

The End of the Performance Review is a thoroughly tested, distinctive alternative that draws on well-established principles of organizational behaviour. Based around Tim Baker's unique 'Five Conversations', each lasting ten minutes, the reader is offered a new model...

-It provides an integrated an broad perspective for addressing the diversity of corporate communications as a field of study and a community of practice. As an organizing scheme it helps capture the richness, complexity and interdependence of communication theories.-
--BUSINESS INDIA

-Professor Belasen's integration of theoretical insights with practical experience distinguishes this book from any other on the subject. The value to students is that it will enable them to think about corporate communication in a sophisticated and critical way. Not only will...

Going beyond the usual how-to guide, Lean Six Sigma Secrets for the CIO supplies proven tips and valuable case studies that illustrate how to combine Six Sigma's rigorous quality principles with Lean methods for uncovering and eliminating waste in IT processes. Using these methods, the text explains how to take an approach that is all about improving IT performance, productivity, and security-as much as it is about cutting costs. Savvy IT veterans describe how to use Lean Six Sigma with IT governance frameworks such as COBIT and ITIL and warn why these frameworks should be...

In the past, when goods and services were simpler, measurement of quality was self-evident. As business became more complicated, so too did the implementation of quality management and our ability to measure it. Ultimately, the practice of quality strayed from being a business practice to become much more of an engineering discipline producing plenty of data, but little actual improvement.

In Quality Management: Theory and Application, highly respected quality management specialist Peter Mauch shows you how to set up a Quality Management System (QMS) that...

In an increasingly competitive and fast-paced economy, communication cannot be a function delegated to the public relations department. It's every leader's responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat?In an increasingly competitive and...

"This brilliant book has some of the greatest tales of the past two centuries."--Press Association

Through the stories they tell, the most successful leaders educate, persuade, and bring about change, but we rarely have the background knowledge to explore how they do so. In this hugely insightful guide to getting to the top, leading journalist Gavin Esler presents firsthand knowledge of the secrets of those who achieve power based on over thirty years' experience interviewing world famous figures from Bill Clinton to Angelina Jolie.

Introducing the questions every leader...