ISBN-13: 9781606497548 / Angielski / Miękka / 2014 / 150 str.
In an increasingly competitive and fast-paced economy, communication cannot be a function delegated to the public relations department. It's every leader's responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat?In an increasingly competitive and fast-?paced economy, communication cannot be a function delegated to the public relations department. It's every leader's responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat? That is the question at the heart of this book. This book will serve executives and emerging business leaders across multiple industries and representing a full spectrum of functional disciplines. It will be a solid resource, as well, for those enrolled in MBA and executive development programs. Upper-?level undergraduate students would also benefit.
Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leaders responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.