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Manual de Autopublicacion: Guia de autoedicion, promocion y comunicacion para escritores independientes
ISBN: 9788460883975 / Hiszpański / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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52,20 |
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Names: How To Name Your Start-Up Venture
ISBN: 9781505339055 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. YOU want an extraordinary name for your tech startup, startup business, product, service or mobile app. Choosing the right name can mean success or failure. This books gives you real world examples of how and why you should name your startup. It gives you what to do and what not to do. By reading this book, you will have a better idea of how to name your business. Buy this book today and read it tonight There are 4 critical points to a great name. The first is memorable. By memorable, this means can people remember the name in 10 minutes, 24 hours or 30 days? They should be able to remember...
YOU want an extraordinary name for your tech startup, startup business, product, service or mobile app. Choosing the right name can mean success or fa...
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cena:
60,49 |
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Trendology: Building an Advantage Through Data-Driven Real-Time Marketing
ISBN: 9781349502431 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysi...
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cena:
92,55 |
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Practice of Public Relations
ISBN: 9781138147638 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many...
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice d...
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cena:
902,21 |
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Advertising Management
ISBN: 9781138178199 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section...
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Adver...
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cena:
710,17 |
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Place Branding Through Phases of the Image: Balancing Image and Substance
ISBN: 9781349483983 / Angielski / Miękka / 185 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro...
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding pr...
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cena:
402,53 |
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World Media Ethics: Cases and Commentary
ISBN: 9781118989999 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych.
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cena:
484,35 |
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World Media Ethics: Cases and Commentary
ISBN: 9781118990001 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych.
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314,22 |
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Visual Pollution: Advertising, Signage and Environmental Quality
ISBN: 9781138273764 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative consequences that commercial signs can have on the visual quality of urban areas and further more, on people's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from...
In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative ...
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cena:
293,81 |
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Strategic Social Media: From Marketing to Social Change
ISBN: 9781118556849 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, actio...
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cena:
200,80 |
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La Publicité expliquée à ma grand-mère
ISBN: 9782955803103 / Francuski / Miękka / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. La publicite etait souvent un sujet aborde de facon trop austere, les contenus de ce livre se veulent clairs et ludiques afin que tout le monde y compris ma grand-mere puisse s'y retrouver. L'idee etait de rassembler en 3 chapitres des astuces, des conseils et de presenter le monde publicitaire a toutes les personnes qui souhaitent evoluer dans ce secteur enrichissant."
La publicite etait souvent un sujet aborde de facon trop austere, les contenus de ce livre se veulent clairs et ludiques afin que tout le monde y comp...
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cena:
107,23 |
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Behind Glass Doors: The World of Australian Advertising Agencies 1959-1989
ISBN: 9781742586670 / Angielski / Miękka / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The hours were demanding but the pay was good. And the boozy lunches were even better. Australia's advertising agencies enjoyed their reputation as a glamorous and fun place to work. Not surprisingly, many of the nation's brightest and most creative young people were drawn to advertising. Behind Glass Doors ventures into their offices to reveal the inner workings of the Australian advertising agency business during its best decades: the 1960s, 1970s, and 1980s. Drawing on interviews with over a hundred former ad-men and women across all agency departments, this study offers unprecedented...
The hours were demanding but the pay was good. And the boozy lunches were even better. Australia's advertising agencies enjoyed their reputation as a ...
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cena:
112,17 |
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The Art of Sponsorship - a Course: For Parks, Outdoor Facilities and Non-Profits Serving the Public
ISBN: 9781537185415 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment." It is also based upon a course that he taught for an organization managing Indiana Parks and Recreation facilities. It is, in a sense, a condensation of information from the book geared toward organizations that would like to earn revenues on their facilities through corporate sponsorship.
This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment." It is also based upon a course that he taught for an ...
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cena:
28,12 |
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Branding@thedigitalage
ISBN: 9781349426652 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be th...
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cena:
201,24 |
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Visual Merchandising: The Image of Selling
ISBN: 9781138247161 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the...
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It se...
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cena:
259,53 |
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Marketing Decisions and Strategies: An International Perspective
ISBN: 9781909112612 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions "in-action" - i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions. Their decision making processes become even more complex when their companies operate within international contexts. It is therefore... The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, howev... |
cena:
142,42 |
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The Brand Structure Workbook: The Beginners Guide to Building a Brand
ISBN: 9781537472386 / Angielski / Miękka / 36 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This workbook is not just another brand questionnaire. The Brand Structure Workbook challenges deeper thought into the building process. The checklists, questions, examples and exercise will assist you in the planning of your brand's foundation. This workbook will help Build a Structure, Gain Clarity, and Grow. Stop tweaking your brand and build a brand you love.
This workbook is not just another brand questionnaire. The Brand Structure Workbook challenges deeper thought into the building process. The checklist...
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cena:
89,02 |
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Blogging Made Easy
ISBN: 9781537450568 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We here at Hashtag Blogger have teamed up with internet sensation Rumena Begum to provide you with 'Blogging Made Easy'. We have written the guides in this book to help you make the most out of life as a blogger in 2016 and help you take your success to the next level by attracting more visitors and increasing your online exposure. Whether you're starting up a new blog, have done blogging for years, or you're running a blog for your business. We're going to cover everything you need to know in order to have a successful online blog. We'll also explain how you can outreach and get noticed by...
We here at Hashtag Blogger have teamed up with internet sensation Rumena Begum to provide you with 'Blogging Made Easy'. We have written the guides in...
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cena:
26,79 |
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Facebook for Business Owners: Facebook Marketing For Fan Page Owners and Small Businesses
ISBN: 9780988433687 / Angielski / Miękka / 98 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How To Grow Your Business Using Facebook
Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization. Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide will teach you: How to create a new Facebook Fan Page Step-by-step tutorials for beginners. How to attract at least 500 new fans a month Powerful free strategies to grow your fan base and connect with your customers. ... How To Grow Your Business Using Facebook
Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong custo... |
cena:
77,03 |
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Awards 101: The Missing Manual for Awards Professionals
ISBN: 9781537298214 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Let me know if this sounds familiar: You are at a social event and someone new asks you "so what do you do for a living?" You might start your answer saying, "I manage my organization's awards programs, ..." but before you can finish the inevitable blank stare surfaces on the asker's face. You continue, ..". you know how Leonardo DiCaprio had to kill a bear to finally win that Oscar? Well my organization has something like that, except we don't recognize actors, we recognize everyday people that do extraordinary things in our industry." Awards are in plain sight, yet there is no official...
Let me know if this sounds familiar: You are at a social event and someone new asks you "so what do you do for a living?" You might start your answer ...
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cena:
121,18 |
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