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Digital Cmo's Guide to Marketing Measurement: Think Like a Submariner for Operational Success
ISBN: 9780692261682 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Early in my career I had the honor to serve in the Navy on fast attack submarines. At the time, submarines were focused on intelligence gathering, strategic deterrence, and preparing to fight WWIII against the Soviets. To accomplish such missions, submariners had to operate fairly complex machinery in a hostile environment with a crew made up of personnel in their twenties. On the surface, marketing and being a submariner are not exactly similar. But as a new digital CMO at a purely inbound B2B-driven software company, the more I dug into the problem of building the operating framework for my...
Early in my career I had the honor to serve in the Navy on fast attack submarines. At the time, submarines were focused on intelligence gathering, str...
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cena:
80,88 |
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Standing On The Shoulders Of Online Giants: 7 Ways To Use BIG Online Brands To Position Your Business For Growth And Profits
ISBN: 9781505549973 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Have you ever racked your brain wondering how you can gain more visibility for your business and position it or your brand for growth, profits and more success ? Have you been frustrated by increased competition, lower margins and lack of market share ? If the answer is YES . I would like to introduce to: Standing On The Shoulders Of Online Giants: 7 Ways To Use The Power Of BIG Online Brands To Position Your Business For Growth And Profits You will discover how you can position your business for growth and profits by tapping into the platforms of big, trusted online brands like Amazon,...
Have you ever racked your brain wondering how you can gain more visibility for your business and position it or your brand for growth, profits and mor...
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cena:
32,25 |
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The Anatomy of Humbug: How to Think Differently About Advertising
ISBN: 9781784621926 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a...
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emoti...
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cena:
90,54 |
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Why is Your Name Upside Down?: Stories from a Life in Advertising
ISBN: 9780990986515 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. From starting his own agency with the biggest presidential campaign blunder in history to smashing a car with a giant muffin, David's stories are a rollicking good read. These stories go well beyond...
Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upsid...
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cena:
102,25 |
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How To Promote and Market Your Book: Publicists Tips & Tricks
ISBN: 9781500228644 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you are looking to take advantage of social media this book is a good overview, with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers' requirements.See the benefits in minutes. This self-help guide is helping authors to be active in promoting their own book,...
If you are looking to take advantage of social media this book is a good overview, with many tips and creative ideas.How to make the most of social me...
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cena:
60,69 |
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Media Planning & Buying in the 21st Century Workbook, 3rd Edition
ISBN: 9781505326895 / Angielski / Miękka / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questio...
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cena:
202,10 |
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Digital Marketing Management: A Handbook for the Current (or Future) CEO
ISBN: 9781606499245 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance... This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing st... |
cena:
84,74 |
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This Note's For You: Popular Music + Advertising = Marketing Excellence
ISBN: 9781631570018 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From COCA-COLA to CHRYSLER this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the I'D LIKE TO TEACH THE WORLD TO SING campaign? And that the choir had no idea that EMINEM was going to show up while they were taping the LOSE YOURSELF campaign? Or that THE DOORS were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of THE DOORS discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly? This book talks to... From COCA-COLA to CHRYSLER this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you k... |
cena:
84,74 |
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The Convergence Crisis: An Impending Paradigm Shift in Advertising
ISBN: 9781433126062 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among...
The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first ...
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cena:
212,28 |
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The Convergence Crisis: An Impending Paradigm Shift in Advertising
ISBN: 9781433126079 / Angielski / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among...
The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first ...
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cena:
842,52 |
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The Pitch Book: New Thinking for New Business
ISBN: 9781482519419 / Angielski / Miękka / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Pitch Book is the secret weapon every agency wants to have when pitching new accounts, a must-have 50,000-word resource for advertising, PR, digital, and design professionals looking to improve their new business success rates. Both an entertaining read and a practical 'how-to' manual, the book contains the distilled experience of nearly fifteen years of new business pitching and consulting within agencies and for agencies. How should you structure a pitch presentation? How should you adapt your pitch if you're first, middle, or last to present? What should you wear when pitching? How do...
The Pitch Book is the secret weapon every agency wants to have when pitching new accounts, a must-have 50,000-word resource for advertising, PR, digit...
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cena:
60,49 |
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The Ultimate Guide To Internet Marketing For Dentists: All You Need To Know To Effectively Market Your Dental Practice Online
ISBN: 9781502720405 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumers will make over 140 billion "local" searches on the Internet in 2014- making the Internet as powerful of an advertising medium that there is, and one that your dental practice can't afford to ignore. Dental online marketing expert Chris Pistorius provides you the fundamentals, techniques, tools and tricks that will dramatically increase your online visibility and will help you drive in more new patients each month Discover how to master the following proven online marketing methods: Search Engine Optimization Google My Business Pay Per Click Video Marketing Facebook Marketing Mobile...
Consumers will make over 140 billion "local" searches on the Internet in 2014- making the Internet as powerful of an advertising medium that there is,...
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cena:
60,65 |
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Zero Advertising Cost Blog Commenting Rocks: An Undiscovered Traffic Source For Any Busines
ISBN: 9781505815863 / Angielski / Miękka / 74 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you want a FREE Advertising strategy? Your answer is Blog commenting. Blog commenting is still an undiscovered reserve of traffic. Imagine, if you were given an opportunity to publish on Forbes. Will you grab it? Of course you will. What people don't realize is that the opportunity still exists. In fact it's FREE You can post a blog comment on almost any major website. Don't just write a feedback for that article but post a big fat comment that looks like a mini blog post. It will add value to the original article. You will get noticed by the author and the staff members. Once they know...
Do you want a FREE Advertising strategy? Your answer is Blog commenting. Blog commenting is still an undiscovered reserve of traffic. Imagine, if you ...
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cena:
49,00 |
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Google Seo Marketing Book - Offpage SEO For Business, Social Bookmarking N Backl: Google SEO Optimization For Business (Facebook, Google Plus, Twitter
ISBN: 9781507824559 / Angielski / Miękka / 48 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book serves as your all-in-one guide. Through this book, you will find everything you have to know about basic SEO. You will discover proven strategies and steps that will enable you to benefit much from optimizing your website SEO Made Simple Search Engine Optimization Strategies for Dominating Google, the top-selling search engine optimization guide of all time This book serves as your all-in-one guide. Through this book, you will find everything you have to know about basic SEO Index: Chapter 1 What is SEO? Chapter2 What is Offpage SEO? What Are Backlinks? Why Backlinks are needed?...
This book serves as your all-in-one guide. Through this book, you will find everything you have to know about basic SEO. You will discover proven stra...
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cena:
21,77 |
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The Psychology of Design: Creating Consumer Appeal
ISBN: 9780765647603 / Angielski / Miękka / 354 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why... Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychologi... |
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293,81 |
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NAKED TRUTHS About Getting Book Reviews: by Amazon Top Reviewer
ISBN: 9780986403439 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fully revised and updated June 2016 *2015 Kindle Book Awards Finalist - Non-Fiction (Winner will be announced Oct.1, 2015) Amazon top reviewer Gisela Hausmann reveals best strategies for seeking book reviews (incl. How to build up reviews strategically).
Fully revised and updated June 2016 *2015 Kindle Book Awards Finalist - Non-Fiction (Winner will be announced Oct.1, 2015) Amazon top reviewer Gisela...
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cena:
44,47 |
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Think... Like The Fish!: How to Turn Customer Fantasy Into an Experience Worthy of Customers Loyalty and a Five Star Online Reputation!
ISBN: 9781507767009 / Angielski / Miękka / 70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,49 |
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Appower
ISBN: 9781481827294 / Angielski / Miękka / 54 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Co-authored by Carson Barker and Clif Haley, founders of mobile app marketing agency APPSPIRE.me, APPOWER is a must have guide for anyone who wants to maximize their mobile app's profits. "I made a point to contact only the best companies in the app business, and APPSPIRE.me is one of them. Their knowledge on the mobile app marketing segment is unparalleled." - Taylor Pierce, owner and developer at Idea2appstore.com
Co-authored by Carson Barker and Clif Haley, founders of mobile app marketing agency APPSPIRE.me, APPOWER is a must have guide for anyone who wants to...
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cena:
46,85 |
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How to Brand Yourself Online Like A CEO: A Personal Branding Manual for Anyone Serious About Their Career
ISBN: 9781508636632 / Angielski / Miękka / 82 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a Digital world where selfies are the norm rather than the exception, developing, managing and maintaining a strong, authentic personal brand that aligns with your professional goals is a must. This holds true for anyone serious about their career whether you are a consultant, corporate executive, director, professional salesperson, musician, artist, designer, engineer, writer, recruiters, job-seeker or business owner. In this second Digital Marketing book in a series of Branding and Sales books by author, consultant and trainer Jasmine Sandler, How to Brand Yourself Online Like a CEO, the...
In a Digital world where selfies are the norm rather than the exception, developing, managing and maintaining a strong, authentic personal brand that ...
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cena:
40,43 |
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Social Media Marketing Guidebook: Social marketing solutions in less than an hour
ISBN: 9781508643050 / Angielski / Miękka / 38 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
36,37 |
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