The Pitch Book: New Thinking for New Business

ISBN-13: 9781482519419 / Angielski / Miękka / 2013 / 340 str.

Robert Buccino

Opis

The Pitch Book is the secret weapon every agency wants to have when pitching new accounts, a must-have 50,000-word resource for advertising, PR, digital, and design professionals looking to improve their new business success rates. Both an entertaining read and a practical 'how-to' manual, the book contains the distilled experience of nearly fifteen years of new business pitching and consulting within agencies and for agencies. How should you structure a pitch presentation? How should you adapt your pitch if you're first, middle, or last to present? What should you wear when pitching? How do you successfully pitch social media initiatives and digital work your client may not understand? How do you keep egg off the face of your boss during the presentation? What do you do if you suddenly go blank while presenting? When should you back out of a pitch? Useful answers to these and many other questions are here.

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.