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Moving Targets: Creating Engaging Brands in an On-Demand World
ISBN: 9780990583202 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews from founders and executives of innovative brands (LiveIntent, Cigar City Brewing, College Hunks Hauling Junk and more) Moving Targets teaches entrepreneurs...
Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impers...
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cena:
57,61 |
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Trendology: Building an Advantage Through Data-Driven Real-Time Marketing
ISBN: 9781137479556 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysi...
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cena:
100,60 |
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The Education of an Adman
ISBN: 9781628576511 / Angielski / Twarda / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Education of an Adman provides industry insights by including about 50 anecdotes spanning a period of 35 years of the author's career as an account executive with New York advertising agencies. It is a true story of the quirky, unconventional nature of all aspects of the business, from strategic planning, research, creative, media planning and buying, to production and legal aspects of the job. Spanning the period 1969 to 2003, the book includes a myriad of characters, some of whom were among the greats and some who weren't so good. It evaluates fellow workers for their idiosyncratic,...
The Education of an Adman provides industry insights by including about 50 anecdotes spanning a period of 35 years of the author's career as an accoun...
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cena:
105,98 |
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The Branding of Polaroid
ISBN: 9780871550019 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was...
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cena:
153,95 |
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Environmental Advertising in China and the USA: The Desire to Go Green
ISBN: 9780415744133 / Angielski / Twarda / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation... Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers ... |
cena:
783,64 |
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Kindle Bestseller's Guide: Simple Strategy to Market, Rank, and Sell More eBooks on Amazon Kindle!
ISBN: 9781500755607 / Angielski / Miękka / 56 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. ATTENTION INSPIRING AUTHORS : Want To Make Serious Money Publishing Your eBooks on Amazon Kindle? Then This Book Is For YOU..... "Kindle Bestseller's Guide - Simple Strategy to Market, Rank, and Sell More eBooks on Amazon Kindle" is the step-by-step guide showing exactly how MANY others have been able to build their super-profitable self-publishing business empires under the safety of Amazon's umbrella. Now you too can claim YOUR SHARE OF THIS GOLD RUSH How will this book help my sales? This is how we've broken our kindle steps down, and we can GUARANTEE that if you follow these simple...
ATTENTION INSPIRING AUTHORS : Want To Make Serious Money Publishing Your eBooks on Amazon Kindle? Then This Book Is For YOU..... "Kindle Bestseller's ...
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cena:
21,77 |
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Total Market Takeover For Roofing Contractors
ISBN: 9781500791537 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. WANT TO BE THE DOMINANT ROOFING CONTRACTOR IN YOUR MARKET AREA? THEN YOU NEED "TOTAL MARKET TAKEOVER(r)" These are the proven, real world marketing strategies used by the author in his national consulting business to help other roofing contractors grow their businesses. You'll learn seven methods for attracting new customers and developing a marketing program that will help you jump past your competitors. This is not just theory, but is a practical handbook written to enable you to easily put the ideas into practice. Each chapter focuses on a single strategy, and includes the specific details...
WANT TO BE THE DOMINANT ROOFING CONTRACTOR IN YOUR MARKET AREA? THEN YOU NEED "TOTAL MARKET TAKEOVER(r)" These are the proven, real world marketing st...
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cena:
52,61 |
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What Most Business Owners Don't Know...And Will Never Know...About Internet Marketing: Discover many low or no-cost internet lead generation tactics
ISBN: 9781500808396 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "For any business to succeed in the current era using internet marketing isn't an option any longer, it's an absolute must " The purpose of this Book is to educate and encourage business owners and managers on the main aspects of internet marketing so that you can learn, and apply, the key principles along with your traditional marketing techniques to literally leapfrog your competitors whilst generating substantially more sales, profits and cash. Internet marketing has now become a necessity as part of your marketing strategies. Without Internet Marketing it's highly unlikely your company...
"For any business to succeed in the current era using internet marketing isn't an option any longer, it's an absolute must " The purpose of this Book ...
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cena:
53,41 |
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Business Advertising: includes lesson plan outlines
ISBN: 9781500851866 / Angielski / Miękka / 62 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How Should I Design My Ad? What is the Purpose of An Ad? How Do I Get Advertising Clients? How Do I Get Ahead in Advertising? How Do I Write Good Copy? How Should I Illustrate My Ads? All These and Many Other Questions Will Be Answered In This Text; Do You Know the Answers?"
How Should I Design My Ad? What is the Purpose of An Ad? How Do I Get Advertising Clients? How Do I Get Ahead in Advertising? How Do I Write Good Copy...
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cena:
36,21 |
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Business Advertising - Arabic Edition: Includes Lesson Plans in Arabic
ISBN: 9781500867737 / Arabski / Miękka / 56 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. . How Should I Design My Ad? What is the Purpose of An Ad? How Do I Get Advertising Clients? How Do I Get Ahead in Advertising? How Do I Write Good Copy? How Should I Illustrate My Ads? All These and Many Other Questions Will Be Answered In This Text; Do You Know the Answers?"
. How Should I Design My Ad? What is the Purpose of An Ad? How Do I Get Advertising Clients? How Do I Get Ahead in Advertising? How Do I Write Good Co...
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cena:
48,35 |
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Top Secret!: A Complete and Powerful Business Guide for Salon Professionals
ISBN: 9781940128177 / Angielski / Miękka / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A complete and powerful business guide for salon professionals. In this book you will get all the tools and strategies that offer each salon professional an opportunity to excel their career whether a stylist or a salon owner..
A complete and powerful business guide for salon professionals. In this book you will get all the tools and strategies that offer each salon professio...
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cena:
72,79 |
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Zakelijk adverteren in het Nederlands: Inclusief lesplannen in het Nederlands
ISBN: 9781500890858 / Holenderski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hoe moet ik Ontwerp Mijn Ad? Wat is het doel van een Ad? Hoe krijg ik Advertising klanten? Hoe krijg ik Ahead in de reclame? Hoe kan ik schrijven van goede inhoud? Hoe moet ik Illustreren Mijn advertenties? Al deze en vele andere vragen worden beantwoord in deze tekst; Weet u het antwoord?"
Hoe moet ik Ontwerp Mijn Ad? Wat is het doel van een Ad? Hoe krijg ik Advertising klanten? Hoe krijg ik Ahead in de reclame? Hoe kan ik schrijven van ...
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cena:
48,35 |
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Business Advertising - Hindi Edition: Includes Lesson Plans in Hindi
ISBN: 9781500909567 / Hindi / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How Should I Design My Ad? What is the Purpose of An Ad? How Do I Get Advertising Clients? How Do I Get Ahead in Advertising? How Do I Write Good Copy? How Should I Illustrate My Ads? All These and Many Other Questions Will Be Answered In This Text; Do You Know the Answers?"
How Should I Design My Ad? What is the Purpose of An Ad? How Do I Get Advertising Clients? How Do I Get Ahead in Advertising? How Do I Write Good Copy...
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cena:
44,31 |
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Pubblicita - Edizione italiana: Include piani di lezione in italiano
ISBN: 9781500931674 / Włoski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Come devo progettare il mio annuncio? Qual e lo scopo di un annuncio? Come posso ottenere clienti pubblicitari? Come posso andare avanti nella pubblicita? Come faccio a scrivere buona copia? Come dovrei Illustrare i miei annunci? Tutte queste e molte altre domande sara data risposta in questo testo; Sei di conoscere le risposte?"
Come devo progettare il mio annuncio? Qual e lo scopo di un annuncio? Come posso ottenere clienti pubblicitari? Come posso andare avanti nella pubblic...
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cena:
44,31 |
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Advanced Media Planning
ISBN: 9781461346777 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. The authors argue that current... Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then imp... |
cena:
402,53 |
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Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies
ISBN: 9781433122187 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since colonization, dominant ideologies of -race- have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the -colonial racial script- within global advertising representations. The origins of that script are traced back to the eighteenth century through the Transatlantic Slave Trade, the age of High Imperialism, the post-World War II era to the current stage of globalization and are identified and analyzed.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating... Since colonization, dominant ideologies of -race- have been visualized and communicated through advertising. At its core, this book delineates the con...
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cena:
891,47 |
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Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies
ISBN: 9781433122170 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since colonization, dominant ideologies of -race- have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the -colonial racial script- within global advertising representations. The origins of that script are traced back to the eighteenth century through the Transatlantic Slave Trade, the age of High Imperialism, the post-World War II era to the current stage of globalization and are identified and analyzed.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating... Since colonization, dominant ideologies of -race- have been visualized and communicated through advertising. At its core, this book delineates the con...
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cena:
238,65 |
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The Levitan Pitch. Buy This Book. Win More Pitches.
ISBN: 9780988311923 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
41,48 |
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Telling Your Story: How to Reinvent Your Web Presence and Attract New Customers
ISBN: 9781490932033 / Angielski / Miękka / 78 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. I fix websites. People call me when their website is failing. This book is about using the power of story to reinvent your website. The principles in this book can make all the difference between success and failure for your business.
I fix websites. People call me when their website is failing. This book is about using the power of story to reinvent your website. The principles in ...
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cena:
25,45 |
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Book Signing Party: A Writer's Marketing System for Book Selling Success
ISBN: 9781502382658 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
28,29 |
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