Since colonization, dominant ideologies of -race- have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the -colonial racial script- within global advertising representations. The origins of that script are traced back to the eighteenth century through the Transatlantic Slave Trade, the age of High Imperialism, the post-World War II era to the current stage of globalization and are identified and analyzed.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating...

Since colonization, dominant ideologies of -race- have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the -colonial racial script- within global advertising representations. The origins of that script are traced back to the eighteenth century through the Transatlantic Slave Trade, the age of High Imperialism, the post-World War II era to the current stage of globalization and are identified and analyzed.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating...