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Consumer Psychology for Marketing
ISBN: 9781861523716 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and...
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the co...
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cena:
340,52 |
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Public Relations: Ein Wegweiser Für Die Pr-Praxis
ISBN: 9783642178269 / Niemiecki / Twarda / 434 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Erfolgreiche Offentlichkeitsarbeit basiert auf der sorgfaltigen Planung und Ausfuhrung von praxiserprobten Massnahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen fur die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgefuhrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten fur die Kommunikation eingesetzt werden. Mit 15 einfachen, schnell nachvollziehbaren Schritt-fur-Schritt Anleitungen fur Einsteiger sowie Checklisten und Musteraufgaben fur die tagliche PR-Arbeit."
Erfolgreiche Offentlichkeitsarbeit basiert auf der sorgfaltigen Planung und Ausfuhrung von praxiserprobten Massnahmen. Das Buch liefert Grundlagenwiss...
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cena:
342,53 |
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Campaign Advertising and American Democracy
ISBN: 9781592134557 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to wid...
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cena:
343,44 |
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Business Psychology and Organizational Behaviour
ISBN: 9781138182646 / Angielski / Miękka / 978 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
348,38 |
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Advertising Design by Medium: A Visual and Verbal Approach
ISBN: 9781032183596 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
348,38 |
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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
ISBN: 9780071773485 / Angielski / Twarda / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject." "Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes... Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing's Great Ex... |
cena:
362,18 |
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Die Historische Entwicklung Der Werbesprache: Eine Empirische Untersuchung Von Text- Und Bildwerbung Im Zeitraum Vom Ende Des 19. Jahrhunderts Bis Zum
ISBN: 9783631545263 / Niemiecki / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diese Arbeit will Aufschluss daruber geben, wie sich die Entwicklung von Text- und Bildsprache anhand von Werbeanzeigen bei Mercedes-Benz von 1888 bis 1993, bei Persil von 1907 bis 1997 und bei Nivea von 1911 bis 1992 zeigt. Besondere Gewichtung wird dabei auf die verbale und nonverbale Gestaltung der Werbetexte im Hinblick auf den Sprachkode, die Wortwahl, die Semiotik der Sprache und der Bilder und die Koharenz in Text-Bild-Gefugen gelegt. Es wird untersucht, ob sich Veranderungen in der Gesellschaft in der sprachlichen und visuellen Werbekommunikation niederschlagen....
Diese Arbeit will Aufschluss daruber geben, wie sich die Entwicklung von Text- und Bildsprache anhand von Werbeanzeigen bei Mercedes-Benz von 1...
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cena:
369,24 |
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The Gen Z Frequency: How Brands Tune in and Build Credibility
ISBN: 9781398693470 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
374,85 |
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Exploring Cultural Value: Contemporary Issues for Theory and Practice
ISBN: 9781789735161 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures. The book develops and advances existing concepts around cultural value, and thus provides a deeper understanding of the impacts and value of the arts and cultural sectors. Contributions bridge academic disciplines and the current discourse of policy-makers, with sections exploring ways of thinking about cultural value, current developments in the field, and...
Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society...
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cena:
387,67 |
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Informal Networks in International Business
ISBN: 9781839828799 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
387,67 |
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7 Steps to Become a Bestselling Author: Discover, Develop and Deliver the Book in You
ISBN: 9781999949488 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
389,81 |
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Preisdifferenzierung Aus Kundensicht: Eine Verhaltenswissenschaftliche Untersuchung Wahrgenommener Komplexitaet Von Preisdifferenzierung
ISBN: 9783631638286 / Niemiecki / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Obwohl die Preisdifferenzierung sowohl im Rahmen der mikrookonomischen Preistheorie als auch im Marketing ein wichtiges Konzept darstellt, ist sie bislang eher selten aus Sicht der Kunden naher untersucht worden. Diese Arbeit beschaftigt sich mit dem Instrument Preisdifferenzierung aus einer konsumentenverhaltenswissenschaftlichen Perspektive. Hierbei steht das Konstrukt der wahrgenommenen Komplexitat im Mittelpunkt der Betrachtung. In diesem Zusammenhang werden Fragen behandelt, die gleichermassen fur Theorie und Praxis bedeutsam sind, beispielsweise: Wodurch wird die wahrgenommene...
Obwohl die Preisdifferenzierung sowohl im Rahmen der mikrookonomischen Preistheorie als auch im Marketing ein wichtiges Konzept darstellt, ist sie bis...
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cena:
390,02 |
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Making Pictures in Our Heads: Government Advertising in Canada
ISBN: 9780275968427 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much of which has been recently declassified and never before published, in this first comprehensive book-length investigation of state advertising. While its focus is on Canada, the book will be of interest to researchers of communications, politics, or advertising in any nation whose government advertises.
Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much o... |
cena:
392,96 |
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Marketing Hospitality
ISBN: 9780471348856 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.
Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of... Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality indus...
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cena:
397,94 |
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Marketing Basics for Designers: A Sourcebook of Strategies and Ideas
ISBN: 9780471118718 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Business essentials and marketing strategies to help your firm survive and thrive . . .
As a design professional running your own small firm, you expect to wear many hats--designer, office manager, project manager--all in a day's work. But strategic marketer? No one prepared you for that Marketing Basics for Designers is a long overdue resource for designers who need to become expert marketers fast. It provides solid practical advice on how to market your services, build your client base, and keep your customers coming back for more. You'll learn how to establish... Business essentials and marketing strategies to help your firm survive and thrive . . .
As a design professional running your own small f... |
cena:
403,18 |
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Zielgruppenselektion Fuer Direktmarketingkampagnen: Scoringmodellierung Bei Unterrepraesentierter Zielgruppe Unter Verwendung Supplementierender Daten
ISBN: 9783631541579 / Niemiecki / Miękka / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
405,16 |
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Creating Customer Value Through Strategic Marketing Planning: A Management Approach
ISBN: 9780792372721 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place.
Creating Customer Value Through Strategic Marketing... Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually...
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cena:
407,25 |
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Dynamic Portfolio Strategies: Quantitative Methods and Empirical Rules for Incomplete Information: Quantitative Methods and Empirical Rules for Incomp
ISBN: 9780792376484 / Angielski / Twarda / 201 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dynamic Portfolio Strategies: Quantitative Methods and Empirical Rules for Incomplete Information investigates optimal investment problems for stochastic financial market models. It is addressed to academics and students who are interested in the mathematics of finance, stochastic processes, and optimal control, and also to practitioners in risk management and quantitative analysis who are interested in new strategies and methods of stochastic analysis. While there are many works devoted to the solution of optimal investment problems for various models, the focus... Dynamic Portfolio Strategies: Quantitative Methods and Empirical Rules for Incomplete Information investigates optimal investment ... |
cena:
407,25 |
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Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times
ISBN: 9783540412588 / Angielski / Twarda / 418 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues. Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technolog... |
cena:
407,25 |
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Marketing Management Support Systems: Principles, Tools, and Implementation
ISBN: 9780792386155 / Angielski / Twarda / 341 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids.
This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of... Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in in...
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cena:
407,25 |
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