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How to increase sales using Facebook.
ISBN: 9781491323588 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on more than 10 years of selling experience, How to increase sales using Facebook shows that all business owners can put their presence online and increase their reach exponentially. Fundamental topics are covered to introduce the novice user to Facebook and shows the business owner how to put their business in front of more than 2 billion users. Topics include: What is Facebook all about? Setting up an account, Facebook privacy, Making a business page, Developing an online strategy, Getting more likes, Promoting your page, Cross promotion and more. After reading How to increase sales...
Based on more than 10 years of selling experience, How to increase sales using Facebook shows that all business owners can put their presence online a...
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141,41 |
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From HELLO To YES in 3 Minutes or LESS: How to Overcome Call Reluctance, Know Exactly What to Say and Deal with Rejection when using the telephone as
ISBN: 9781497360952 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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52,48 |
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Advertising and a Democratic Press
ISBN: 9780691604930 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest... In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting ince... |
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171,42 |
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Brainscripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
ISBN: 9780071833608 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The newest, most successful strategies for landing the sale--based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire... The newest, most successful strategies for landing the sale--based on the latest discoveries in neuroscience and consumer psychology ... |
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111,75 |
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Consumer Casualties: Exploring the Economics of Habit, Information, and Uncertainty in Japan
ISBN: 9781137387240 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.
Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer prefe...
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402,53 |
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Predatory Thinking
ISBN: 9781447285342 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Powerful strategies for how to out-think the competition, from a great ofthe advertising worldTwo explorers are walking through the jungle.
Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. "You re crazy, you ll never out-run a tiger," says the other explorer. "I don t have to out-run the tiger," he replies. "I just have to out-run you." "Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it changing it into a challenge you can solve. Written... Powerful strategies for how to out-think the competition, from a great ofthe advertising worldTwo explorers are walking through the jung...
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65,37 |
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Advertising: Critical Approaches
ISBN: 9780415535229 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.
This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertisin...
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759,15 |
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Advertising: Critical Approaches
ISBN: 9780415535236 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.
This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertisin...
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cena:
269,33 |
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The Fashion Show: 10 Steps to a successful fashion show
ISBN: 9781500601331 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Fashion Show is for anyone who is interested in producing, planning or investing in a successful fashion event. The Fashion Show gives readers a detailed, behind-the-scenes look every facet of what is involved in producing their next event. The book provides 10 easy steps broken down into chapters. Each chapter provides suggestions on how to implement each step in order to fully equip readers with the knowledge and confidence to have an event of their own.
The Fashion Show is for anyone who is interested in producing, planning or investing in a successful fashion event. The Fashion Show gives readers a d...
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101,16 |
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Effective Advertising Strategies for Your Business
ISBN: 9781606498682 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by Internet technologies. This book outlines three fundamental strategies of advertising: standardized, targeted,...
As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertisi...
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84,74 |
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Advances in Advertising Research (Vol. III): Current Insights and Future Trends
ISBN: 9783834946492 / Angielski / Miękka / 436 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and...
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at...
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201,24 |
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Brand Management in Emerging Markets: Theories and Practices
ISBN: 9781466662421 / Angielski / Twarda / 337 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and...
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building amon...
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1025,03 |
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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
ISBN: 9780071847865 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a... In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks ... |
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154,14 |
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Creating Value: The Theory and Practice of Marketing Semiotics Research
ISBN: 9780199657261 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural...
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo...
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539,90 |
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Creating Value: The Theory and Practice of Marketing Semiotics Research
ISBN: 9780199657278 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural...
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo...
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cena:
189,54 |
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Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
ISBN: 9781781331095 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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50,28 |
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Your Branding Edge: How Personal Branding Can Turbocharge Your Career
ISBN: 9780990735809 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Transform your mundane job into a powerful, soul-satisfying career! Land that dream job, get a well-deserved promotion, and do work that means something by leveraging what is unique about YOU. Your Branding Edge gives step-by-step instructions to build a plan that will maximize your potential and help you achieve greater business success right now!
Transform your mundane job into a powerful, soul-satisfying career! Land that dream job, get a well-deserved promotion, and do work that means somethi...
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cena:
57,61 |
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Obvious Adams -- The Story of a Successful Businessman: New Business Edition
ISBN: 9780990790907 / Angielski / Miękka / 60 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. OBVIOUS ADAMS was first published as a short story in the
Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper & Brothers brought out the story in book form in September of the year of its publication in the Post. The book met with a ready sale. In reviewing it, the New York Times said, "The young man who is going to seek his fortune in the advertising business should have Obvious Adams for a handbook. Indeed, any young... OBVIOUS ADAMS was first published as a short story in the
Saturday Evening Post in April, 1916. Though it was the story of an advertising ma... |
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43,11 |
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Social Roots: Why Social Innovations are Creating the Influence Economy
ISBN: 9781606499283 / Angielski / Miękka / 175 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social Roots traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted in social capital theory. Inside is the story of the near magical transformation, written specifically so we do not forget the significance of this decade of leadership in the influence economy. Many of the stories in the first part of Social... Social Roots traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, b... |
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84,74 |
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Obvious Adams: The Story of a Successful Businessman
ISBN: 9780990790914 / Angielski / Miękka / 60 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper & Brothers brought out the story in book form in September of the year of its publication in the Post. The book met with a ready sale. In reviewing it, the New York Times said, "The young man who is going to seek his fortune in the advertising business should have Obvious Adams for a handbook. Indeed, any young man who is...
OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was ...
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cena:
40,43 |
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