Advertising: Critical Approaches

ISBN-13: 9780415535236 / Angielski / Miękka / 2015 / 228 str.

Chris Wharton

Opis

This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Spis treści

Introduction  Part 1: Foundations  1. The nature of advertising history  2. Historical outline  3. Market society and its critics  4. Political economy approaches to advertising Jonathan Hardy  5. Cultural and critical approaches  Part 2: Frameworks  6. Advertising framework and encoding  7. Texts  8. Reception  Part 3: Applications  9. Advertising in the home  10. Outdoor advertising  11. Sound and vision  12. Consumer culture

O autorze

Chris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.