Social Roots: Why Social Innovations are Creating the Influence Economy » książka
Social Roots: Why Social Innovations are Creating the Influence Economy
ISBN-13: 9781606499283 / Angielski / Miękka / 2014 / 175 str.
Social Roots traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted in social capital theory. Inside is the story of the near magical transformation, written specifically so we do not forget the significance of this decade of leadership in the influence economy. Many of the stories in the first part of Social Roots are about organizations that took the opportunity to experiment and experience the power of social networking approaches to conducting business; and social innovators striving to make the world a better place. Their contributions to creating the influence economy are numerous, and their story of how they achieved success creates a tapestry of insight.
Social Roots traces the history of a fundamental economicshift that is underway. The shift is rooted in virtualization,a key innovation factor, but when combined with influencenetworks, the significance becomes transformative. The combinedpower of these dimensions is creating a new economicparadigm based on return on collaboration metrics rooted insocial capital theory.Inside is the story of the near magical transformation, writtenspecifically so we do not forget the significance of thisdecade of leadership in the influence economy. Many of the storiesin the first part of Social Roots are about organizations thattook the opportunity to experiment and experience the powerof social networking approaches to conducting business; andsocial innovators striving to make the world a better place. Theircontributions to creating the influence economy are numerous,and their story of how they achieved success creates a tapestryof insight.
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