Kategoria BISAC: Business & Economics >> General

This book explores new questions and lines of analysis within the field of gender and education, conveying some of the style and diversity of contemporary research directions. It celebrates as well as assesses the achievements of feminist work in education, acknowledging this legacy while also troubling and opening up for critical reflection any potential stalemates and sticking points in research trends on gender and education. The collection has a strong cross-cultural focus, with chapters exploring experiences of students and teachers in the UK, the US, Australia, Canada, Hawaii and...

Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue?

This book...

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered...

For organisations and management the role of business ethics is of key importance, but to what extent business ethics are actually new or fashionable or universally applicable are interesting questions. Asia has been the site of contests between competing economic and ethical views of how economic norms and institutions are organized. This book examines the evolutionary similarities and differences of institutionalizing business ethics in Asia in a historical context and in comparison to better-explored business ethics literature, both empirically and theoretically.

This collection...

Even though horror has been a key component of media output for almost a century, the genre's industrial character remains under explored and poorly understood. Merchants of Menace: The Business of Horror Cinema responds to a major void in film history by shedding much-needed new light on the economic dimensions of one of the world's most enduring audiovisual forms. Given horror cuts across budgetary categories, industry sectors, national film cultures, and media, Merchants of Menace also promises to expand understandings of the economics of cinema generally. Covering...