The History of the Beer and Brewing Industry

ISBN-13: 9781138666993 / Angielski / Twarda / 2016 / 224 str.

Ignazio Cabras;David Higgins;¬Abar

Opis

Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue?

This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in "Business History.""

Spis treści

Introduction: Beer, Brewing and Business History  1. A taste for temperance: how American beer got to be so bland  2. How beer created Belgium (and the Netherlands): the contribution of beer taxes to war finance during the Dutch Revolt  3. Vertical and financial ownership: Competition policy and the evolution of the UK pub market  4. Vertical monopoly power, profit and risk: The British beer industry, c. 1970-c. 2004  5. Happy hour followed by hangover: financing the UK brewery industry, 1880-1913 6. From reviving tradition to fostering innovation and changing marketing: the evolution of micro-brewing in the UK and US, 1980-2012  7. Death and re-birth of Alabama beer  8. New identities from remnants of the past: an examination of the history of beer brewing in Ontario and the recent emergence of craft breweries