Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue?
This book...
Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses it ...
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer...
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying hug...
