Kategoria BISAC: Biography & Autobiography >> Business

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any...

"Makes a reader feel like a time traveler plopped down among men who were by turns vicious and visionary."--The Christian Science Monitor

The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet.

Acclaimed author Charles R. Morris vividly brings the men and their times to life. The ruthlessly competitive Carnegie, the imperial...

One of America's most colorful oilmen was Ernest Whitworth Marland, a man who had much in common with other industrial giants of his age-- the Mellons, Rockefellers, the Morgans.

Moving to Ponca City, Oklahoma, from Pennsylvania shortly after the turn of the century, Marland quickly found oil on the lands of the Ponca and the Osage Indians.

E.W. Marland was a man of paradox--an advocate of unhampered oil exploration but also a champion of oil conservation, a man who lived in luxury but espoused the common causes of his idol, Franklin D. Roosevelt.

In this volume, Michael P. Malone provides a succinct interpretive biography of James J. Hill, the "Empire Builder"-so called for his work in developing the region of the United States between the Great Lakes and the Pacific Northwest.

Malone explores Hill's complex life and personality, his activities and interests, and recreates both the story of the railroad race to the Pacific and the complex interactions involved in the development of the region.

"Michael Malone has written a model. . . .interpretative biography of James J. Hill. He has drawn on the research of others, published...

When farm worker and labor organizer Cesar Chavez burst upon America's national scene in 1965, U.S. readers and viewers were witnessing the emergence of a new Mexican American, or Chicano, movement. This biography of Chavez by Richard Griswold del Castillo and Richard A. Garcia is the first to approach Chavez's life-his courageous acts, his turning points, his many perceived personas-in the context of Chicano and American history. It reveals a shy, quiet man who was launched by events into a maelstrom of campesino strikes, religious fervor, and nonviolent battles for justice. Among his...

The Music Corporation of America was founded in Chicago in 1924 by Dr. Jules Stein, an ophthalmologist with a gift for booking bands. Twelve years later, Stein moved his operations west to Beverly Hills and hired Lew Wasserman. From his meager beginnings as a movie-theater usher in Cleveland, Wasserman ultimately ascended to the post of...

"John Cuthbert Long's Roy D. Chapin is a thorough and detailed biography of a remarkable, but little-known Detroit automobile industry pioneer. Historians should include Roy Dikeman Chapin (February 23, 1880-February 16, 1936) in any listing of significant American auto industry pioneers, along with the Duryea brothers, Ransom E. Olds, Henry Leland, Henry Ford, William C. Durant, and the Dodge brothers. Outside the cloister of automotive historians, Roy Chapin is an unknown. This is in part because no company or car bore his name. Unlike many contemporary auto pioneers, Roy Chapin was a...

At the start of the Ford Motor Company in 1903, the Dodge Brothers supplied nearly every car part needed by the up-and-coming auto giant. After fifteen years of operating a successful automotive supplier company, much to Ford's advantage, John and Horace Dodge again changed the face of the automotive market in 1914 by introducing their own car. The Dodge Brothers automobile carried on their names even after their untimely deaths in 1920, with the company then remaining in the hands of their widows until its sale in 1925 to New York bankers and subsequent purchase in 1928 by Walter...

In "My Forty Years with Ford, " Charles Sorensen-sometimes known as "Henry Ford's man," sometimes as "Cast-iron Charlie"-tells his own story, and it is as challenging as it is historic. He emerges as a man who was not only one of the great production geniuses of the world but also a man who called the plays as he saw them. He was the only man who was able to stay with Ford for almost the full history of his empire, yet he never hesitated to go against Ford when he felt the interests of the company demanded it. When labor difficulties mounted and Edsel's fatal illness was upon him, Sorensen...

The Master of Seventh Avenue is the definitive biography of David Dubinsky (1892--1982), one of the most controversial and influential labor leaders in 20th-century America. A -character- in the truest sense of the word, Dubinsky was both revered and reviled, but never dull, conformist, or bound by convention. A Jewish labor radical, Dubinsky fled czarist Poland in 1910 and began his career as a garment worker and union agitator in New York City. He quickly rose through the ranks of the International Ladies' Garment Workers'Union (ILGWU) and became its president in 1932....

Business genius and hedonist, Charles Schwab entered the steel industry as an unskilled laborer and within twenty years advanced to the presidency of Carnegie Steel. He later became the first president of U.S. Steel and then founder of Bethlehem Steel. His was one of the most spectacular and curious success stories in an era of great industrial giants.

How did Schwab progress from day laborer to titan of industry? Why did Andrew Carnegie and J.P. Morgan select him to manage their multmillion-dollar enterprises? And how did he forfeit their confidence and lose the preseidency of U.S....