The 'eventization' of the media is increasingly important for the marketing and appreciation of popular media texts. 'Media Events' gives readers an understanding of the major debates in this high-profile area of media and cultural research.
The 'eventization' of the media is increasingly important for the marketing and appreciation of popular media texts. 'Media Events' gives readers an u...
"This volume assembles an estimable range of critical analyses of one of the most important mediated artifacts of the modern world-the media event. The authors challenge the construct, extend its usefulness, expand its theoretical basis and application, and examine media events in a far larger and richer context than ever before. Students of global media today are well served by this superb collection of essays."
David Morgan, Duke University, USA
"A welcome and worthy successor to Dayan and Katz's path-breaking study that expands and enriches the discourse on...
"This volume assembles an estimable range of critical analyses of one of the most important mediated artifacts of the modern world-the media event....