This clear, student-friendly text offers a step-by-step introduction to the use of SPSS - easily the most widely used data analysis computer package in the social sciences. Supported by four datasets taken from the well-known British Social Attitudes Survey on the topics crime, health, politics and poverty, it offers an eminently practical approach to its subject, while still setting its explanation of statistical procedures within the wider social research context.

Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships.

Conceptual selling is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. This edition is based on the Miller Heiman training programme. The process is non-manipulative and puts the emphasis on the customer's needs.

Introduces the influential concept of 'Win-Win'. This title confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the commonly asked questions from the Miller Heiman workshop.

This book examines the Old Testament language about Israel's relationship with God in the light of Assyrian royal propaganda. Unpacking this language's meaning in both Assyrian and biblical contexts, it shows Israel borrowed language from Assyrian vassal treaties to describe its covenant with God, and this book reveals what "covenant" meant, and that it is not "covenant" at all, but "grace." The broader theological implications of this discovery are explored in dialogue with contemporary theologians. The book takes seriously the study of text in its ancient context in order to highlight the...