The New Conceptual Selling : The Consultative Communication Process for Solution-led Selling

ISBN-13: 9780749462918 / Angielski / Miękka / 2011 / 240 str.

Robert Miller

Opis

Conceptual selling is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. This edition is based on the Miller Heiman training programme. The process is non-manipulative and puts the emphasis on the customer's needs.