ISBN-13: 9780749462949 / Angielski / Miękka / 2011 / 288 str.
ISBN-13: 9780749462949 / Angielski / Miękka / 2011 / 288 str.
Introduces the influential concept of 'Win-Win'. This title confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the commonly asked questions from the Miller Heiman workshop.