In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory. This volume is a collection of essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and...
In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marke...
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques...
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.).
Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted...
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book ...
Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.
With 3,000 branding books published each...
Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Ste...
A collection of multisport articles, interviews, and short stories that speak to the human side of the sport of triathlon and to the spirit of the triathlete. These pieces were all previously published by the author in different periodicals over a few years but have been brought together to serve as a dedication to the life, memory, and mission of Jon ""Blazeman"" Blais.
Jon won the hearts of millions in 2005 when he became the first patient with Lou Gehrigs disease to cross the finish line of the Ironman Triathlon World Championship. In May, 2007, Jon lost his battle with ALS, but his war...
A collection of multisport articles, interviews, and short stories that speak to the human side of the sport of triathlon and to the spirit of the tri...
This collection is the intersection of the author's experiences living with a chronic form of leukemia, his triathlon and multisport lifestyle, and his overall passion for living life to the fullest. Brown walks his readers through his initial diagnosis and subsequent chemotherapy treatments through the years. Also included are chapters as told by Brown's wife and two daughters. In the words of Steve Brown, "I made a very early decision and commitment to live this story quite publicly. I wanted to be a voice and I wanted to lead by example. As a result I have been able to connect with so many...
This collection is the intersection of the author's experiences living with a chronic form of leukemia, his triathlon and multisport lifestyle, and hi...
