Consumer Research : Postcards From the Edge

ISBN-13: 9780415156844 / Angielski / Twarda / 1997 / 428 str.

Stephen Brown;Darach Turley;Stephen Brown

Opis

In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory. This volume is a collection of essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; poststructuralism in marketing; and semiotics in marketing and consumer research.

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

Spis treści

Eric J. Arnould, University of South Florida, USA, Russell W. Belk, University of Utah, USA, Stephen Brown, University of Ulster, Richard Elliott, St. Anne's College, Oxford, Basil Englis, Berry College, Mt. Berry, USA, A. Fuat Firat, Arizona State University, USA, Gordon R. Foxall, Birmingham Business School, University of Birmingham, Morris B. Holbrook, Columbia University, USA, Laurie Meamber, University of California, Irvine, USA, David Glen Mick, University of Wisconsin, USA, Stephanie O'Donohoe, University of Edinburgh, Rhona Reid, University of Ulster, Coleraine, Mark Ritson, University of Lancaster, Michael R. Solomon, Auburn University, Alabama, USA, Barbara B. Stern, Rutgers, The State University of New Jersey, USA, Craig J. Thompson, University of Wisconsin - Madison, USA, Darach Turley, Dublin City University, Caroline Tynan, Nottingham Trent University, Alladi Venkatesh, University of California, Irvine, USA.

O autorze

Stpehn Brown, Darach Turley