'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in...
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful...
Covers topics that students recognize from their marketing course, such as key thinkers and concepts, and some that they won't. This work looks at areas such as the development of marketing as a discipline and as an academic subject. It aims to challenge students' thinking and help them get a good mark in their exams.
Covers topics that students recognize from their marketing course, such as key thinkers and concepts, and some that they won't. This work looks at are...
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those ...
