ISBN-13: 9781412930888 / Angielski / Miękka / 2006 / 160 str.
ISBN-13: 9781412930888 / Angielski / Miękka / 2006 / 160 str.
Covers topics that students recognize from their marketing course, such as key thinkers and concepts, and some that they won't. This work looks at areas such as the development of marketing as a discipline and as an academic subject. It aims to challenge students' thinking and help them get a good mark in their exams.