ISBN-13: 9781847874993 / Angielski / Miękka / 2009 / 232 str.
ISBN-13: 9781847874993 / Angielski / Miękka / 2009 / 232 str.
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.