The banking industry in India is facing unprecedented competition and due to that Internet Banking is high in demand today. The study tried to focus on Analysis and Research of perceptions, behavioural intentions and satisfaction regarding the usage of internet banking which indicates prospectiveness of internet banking of 2000 customers across major cities of Gujarat.The study focused on how there can be increase in the number of e-customers for banks and in turn maximizing the profitability for the banks.

As a business tool, internet banking is rapidly transforming the world of commerce and banking - making banks faster and more efficient and allowing them to provide more personalized services to the end user- customer. At the retail end, banks have started offering Internet Banking through a large number of branches. The facilities offered include account enquiry, money transfers, requests, mail alerts, etc. Some banks have also linked it with railway ticketing and bill payments. The facility of Corporate Internet Banking service is available to all business enterprises, accessible from...

In todays competitive era, one is constantly pushing up products with advertisements. Various studies show that advertisements have an influence on the purchase behavior of customers. The effect of the advertising on consumers rests on the theory of message repetition. It can be classified into three main effects: a current effect on behavior, a carryover effect on behavior and a non behavioral effect on attitude and memory. So far, banks have established an outstanding track record of innovation, growth and value creation to serve their customers.

The emergence of the information and high-tech economy has resulted in the expansion of the service sector and redefined notions of time, space, distances, boundaries and borders on the global stage. It has changed the global economic, social, cultural and political environment and the nature of global interaction. In recent years, however, new communications technology and over investment in telecommunications infrastructure has made the long-distance transfer of information realizable and extremely cheap.Outsourcing is considered a strategy that allows companies to concentrate on core...