Advt. effects of Banks on Working Professionals in Ahmedabad City

ISBN-13: 9783659754197 / Angielski / Miękka / 2015 / 192 str.

Modi Vasudev

Opis

In todays competitive era, one is constantly pushing up products with advertisements. Various studies show that advertisements have an influence on the purchase behavior of customers. The effect of the advertising on consumers rests on the theory of message repetition. It can be classified into three main effects: a current effect on behavior, a carryover effect on behavior and a non behavioral effect on attitude and memory. So far, banks have established an outstanding track record of innovation, growth and value creation to serve their customers.

O autorze

Dr. Vasudev Modi is an Assistant Professor in Marketing and Information Technology areas at B K School of Business Management, Gujarat University, Ahmedabad - Gujarat India, since August 2005. He is having more than 13 years of teaching experience. He is having grant like MODROB's, EDC, Travel Grant, RPS from AICTE & MRP from UGC.