Prospects of Internet Banking in India with emphasis to Gujarat State

ISBN-13: 9783659744013 / Angielski / Miękka / 2015 / 200 str.

Ganatra Rajesh;Modi Vasudev

Opis

The banking industry in India is facing unprecedented competition and due to that Internet Banking is high in demand today. The study tried to focus on Analysis and Research of perceptions, behavioural intentions and satisfaction regarding the usage of internet banking which indicates prospectiveness of internet banking of 2000 customers across major cities of Gujarat.The study focused on how there can be increase in the number of e-customers for banks and in turn maximizing the profitability for the banks.

O autorze

Dr. Vasudev Modi is an Assistant Professor in Marketing and Information Technology areas at B K School of Business Management, Gujarat University, Ahmedabad - Gujarat India, since August 2005. He is having more than 13 years of teaching experience. He is having grant like MODROB's, EDC, Travel Grant, RPS from AICTE & MRP from UGC.