The creation and development of customer relationship has become a strong marketing tool for most suppliers in the current business world. In addition, the development of relationships has become the main topic for market researchers since they believe that, customers and suppliers are valuable assets of a firm. Most suppliers also face the dilemma of how they should adapt to their customers needs and requirements because adaptations always tighten the bonds of both the supplier and the customer and make them more dependent on each other. In order to identify the reasons why firms place much...

During the last few years, couples of companies have been finding it difficult to gain a competitive position in foreign markets due to the intense competition from suppliers and competitors and also their failure to conform their marketing strategies to the countries they enter and as a result fail drastically. Companies face a lot of dilemma on which entry mode strategies to adopt when entering new foreign markets. Some pay much attention to their resources whilst others also evaluate the total cost involved in entering the market against the level of profit they will achieve in that...