Marketing Entry Strategies

ISBN-13: 9783659240010 / Angielski / Miękka / 2012 / 68 str.

Enock Ofori-Mensah

Opis

During the last few years, couples of companies have been finding it difficult to gain a competitive position in foreign markets due to the intense competition from suppliers and competitors and also their failure to conform their marketing strategies to the countries they enter and as a result fail drastically. Companies face a lot of dilemma on which entry mode strategies to adopt when entering new foreign markets. Some pay much attention to their resources whilst others also evaluate the total cost involved in entering the market against the level of profit they will achieve in that markets. For these reasons, the main aim of this research work is to try to identify and describe some of the entry strategies models companies should consider in their internationalization process.

O autorze

Mr. Enock Ofori-Mensah is a citizen of Ghana and currently resides in Vasteras (Sweden).In 2007, he attended Malardalen University in Sweden where he was awarded with a B.SC in Business and Economics as well as a M.sc. in Business Administration in 2010 and 2011 respectively. Mr. Ofori-Mensah is married to Priscilla and they live in Sweden.