Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together...
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aura...
This innovative volume highlights the dynamic and groundbreaking contributions of Theo van Leeuwen to the fields of multimodality, social semiotics, and critical discourse analysis, and demonstrates how the key themes in his work have influenced and will continue to shape multimodal research. Beginning with a preface and introduction that detail the foundations of his work through an intellectual biography, the book, featuring fifteen contributions from an international group of leading scholars in the field, builds on this overview of his work to look more closely at the myriad ways in...
This innovative volume highlights the dynamic and groundbreaking contributions of Theo van Leeuwen to the fields of multimodality, social semiotics...