ISBN-13: 9781138697638 / Angielski / Twarda / 2017 / 220 str.
ISBN-13: 9781138697638 / Angielski / Twarda / 2017 / 220 str.
This innovative volume highlights the dynamic and groundbreaking contributions of Theo van Leeuwen to the fields of multimodality, social semiotics, and critical discourse analysis, and demonstrates how the key themes in his work have influenced and will continue to shape multimodal research. Beginning with a preface and introduction that detail the foundations of his work through an intellectual biography, the book, featuring fifteen contributions from an international group of leading scholars in the field, builds on this overview of his work to look more closely at the myriad ways in which semiotic resources, such as touch, sound, and typography, lie at the heart of modern communication today, but also at how technology, globalization, social media, and changing social and cultural norms are influencing new and developing semiotic and discursive practices. By incorporating viewpoints from a wide variety of fields and in examining van Leeuwen's work from both past and future perspectives, this interdisciplinary volume provides a showcase in which to explore the extent of his impact in the field and how social semiotic and multimodal research can provide insights into the key social issues of modern life, serving as an essential resource for students and scholars in multimodality, critical discourse analysis, social semiotics, visual communication, and media studies.