As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in approaches adopted by major firms in their international operations, this important text is a...
As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Explor...
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity a trend that is likely to continue over the next decade as general globalization in the service industries increases.
The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying...
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number...
