ISBN-13: 9780367867492 / Angielski / Miękka / 2019 / 254 str.
ISBN-13: 9780367867492 / Angielski / Miękka / 2019 / 254 str.
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.