Within the last six years the conference ENTER (International Conference on Information and Communication Technologies in Tourism) united various experts practitioners as well as researchers to exchange their experiences, ideas and visions in the sector of tourism and information technology (IT). The proceedings of the conference provide an international platform to discuss the topical situation and future trends, and the possibilities to shape the own strategies. The following topics are treated in this year s volume: knowledge management in tourism changing consumer behaviour through...
Within the last six years the conference ENTER (International Conference on Information and Communication Technologies in Tourism) united various expe...
The conference ENTER International Conference on However, the tourist market has several specific characteristics Information and Communications Technologies in Tourism with regard to the use of technological infrastructure: represents a fll'St attempt On the demand side computerized reservation and general to provide an international forum for the discussion of the distribution systems (eRS and GDS), managed by big role of telecommunication and information systems in airlines, are well organized and technological pioneers. In tourism, the past they typically focused on the business...
The conference ENTER International Conference on However, the tourist market has several specific characteristics Information and Communications Techn...
Due to the great success of the First International Conference on Information and Communication Technologies in Tourism which took place in January 1994 there was common agreement among the participants as well as among the Programme Commit- tee to organize the second Conference, contrary to the original intention, as soon as 1995 instead of 1996. A two year break in an area of rapid technological development might otherwise result in a completely different landscape of telecommunication with hardly any connection to the first Conference. The recent development as well as the publicity with...
Due to the great success of the First International Conference on Information and Communication Technologies in Tourism which took place in January 19...
Welche Marktbearbeitungsstrategien sind in Zukunft besonders erfolgversprechend? Fur diese zentrale Fragestellung des Strategischen Managements leitet Walter Schertler auf Basis aktueller Forschungsergebnisse eine effektive Segmentierungslogik fur Markte ab. Im Mittelpunkt des Affinity-Group-Managements steht ein neues Zielgruppenverstandnis, das die Marktsegmentierung an der Gruppensoziologie von Szenen orientiert und deren Affinitaten mit den virtuellen Moglichkeiten von Internet und Social Media kombiniert.
Die zweite Auflage beinhaltet die Uberarbeitung und Aktualisierung des...
Welche Marktbearbeitungsstrategien sind in Zukunft besonders erfolgversprechend? Fur diese zentrale Fragestellung des Strategischen Managements lei...