Book 9 of this 10-book series covers all the aspects of taking a business international. It covers all the different ways an international presence can be created with the benefits and risks applied to each. It covers the Political, Economic, and Cultural implications required to understand before making the choice.

Marketing is ultimately about selling products, and Advertising, Promotion is the last of the 4P's to come into the equation, but which proves or dsiporves everything else, so it is important to understand the processes involved and also those of the prospective purchaser. Making the best match is the obvious necessity. This last book in the 10-part series covers all the essentials to enable successful advertising campaigns to happen.

The Memoirs of a real-life Ad-man covering 1940 (when he was born in early days of the War) though to his current 75th year - and still working A career that covered half the world, and most of the roles, including finally as Professor of Marketing for European Business Schools and United Business Institutes in Brussels, which wasn't bad for the second son of a single parent household who left school at 15 years old. The book is an insightful, often humorous look at the changes of the industry, tools and even society over a period of 75 years.

50 Great Comedy Film posters are selected from the many hundreds of comedies produced worldwide in the past 100 years or so. Chosen for their impact and design values- and not necessarily on the film quality Great Comedy Stars some remembered, many now almost forgotten. When Comedy was King, but now only the posters to remind us of just what this meant.

Horror films often inadvertently became comedy films. Posters were almost be definition - misleading and 'over-the-top, but they often carried masterful illustrations where techniques and treatments were literally works of art. This collection of posters for horror films makes no judgement on the film quality, and concentrates on the artwork involved. Even when confronted with the most ludicrous stories, notably in earlier presentations, the creative artists worked wonders. Horror film presentations changed as technology improved, and plots moved moved more to the psychological and more...

Historic films cover places and people and events. Invariably with a romantic interest thrown in. This collection concentrates on films using events that happened before the 20th Century which are covered separately. Again fact and fiction were mixed, and few stood up to real examination historically. This was not important as above all the films were for entertainment more than education as general rule. History based films offered great opportunities for the filmmakers, and also for the designers of Posters enticing the paying public into the cinemas. This collection also shows how several...

The first forty years of Motoring in the country that made the most of the new-fangled automobile. Posters, advertising, street scenes and humour