Essential Marketing 9: Going International

ISBN-13: 9781505643961 / Angielski / Miękka / 2014 / 62 str.

Norman Clark

Opis

Book 9 of this 10-book series covers all the aspects of taking a business international. It covers all the different ways an international presence can be created with the benefits and risks applied to each. It covers the Political, Economic, and Cultural implications required to understand before making the choice.