Lorries, Vans, Buses- all Commercial Vehicles. A scarce area for creativity? Maybe, but here are 50 great examples of what even an ultimately pragmatic market sector can produce.
Lorries, Vans, Buses- all Commercial Vehicles. A scarce area for creativity? Maybe, but here are 50 great examples of what even an ultimately pragmati...
Thirty years interspersed by a World War. The changes were slow in coming but by 1950 the auto industry had truly come of 'industrial age' - for good or ill. This book shows the development. It is also an introduction to Vintage Advertising - Old Automobiles from http: //mosaicbooks.or
Thirty years interspersed by a World War. The changes were slow in coming but by 1950 the auto industry had truly come of 'industrial age' - for good ...
Essential Marketing is a series of booklets prepared to provide a quick, short yet thorough background to aspects of Marketing. Aimed at students and SME's the material is drawn from MBA & BBA Courses gievn by the Author. Book 1 (of 10) covers the absolute basic structures.
Essential Marketing is a series of booklets prepared to provide a quick, short yet thorough background to aspects of Marketing. Aimed at students and ...
Book 3 looks at Marketing for SME's as a complete review. Although elements are more detailed in others of the series, this provides a composite and practical overview for the small to medium-sized business.
Book 3 looks at Marketing for SME's as a complete review. Although elements are more detailed in others of the series, this provides a composite and p...
Book 4 of the 10 part series covers the sometimes tortuous world of Sales Promotion. Although maninly directed at retailing the book covers the opportunities (and risks) for all involved in Product Marketing.
Book 4 of the 10 part series covers the sometimes tortuous world of Sales Promotion. Although maninly directed at retailing the book covers the opport...
The use of Direct Marketing is increasing with the pace of Technology, this book 5 (of 10) covers both terminologies and operational practices to ensure maximum benefits from all activities.
The use of Direct Marketing is increasing with the pace of Technology, this book 5 (of 10) covers both terminologies and operational practices to ensu...
In this, Book 6 in the 10 part series the role, value and realities of Public Relations are laid out. How SME's can run their own effective programmes and when and how to use Professional Companies.
In this, Book 6 in the 10 part series the role, value and realities of Public Relations are laid out. How SME's can run their own effective programmes...
By necessity all Marketing must apply Psychology to prospects. What makes people 'tick' or buy products? What is the process of buying as a Consumer or just as a Customer? All these are covered in simplified detail in this Book 7 of the 1O-part series.
By necessity all Marketing must apply Psychology to prospects. What makes people 'tick' or buy products? What is the process of buying as a Consumer o...
How to understand the requirements of Research, how to set up sensible research programmes. How to avoid pitfalls and errors. All avenues of research are simply explained with the plusses and minusses of each in this Book 8 of the 10-part series.
How to understand the requirements of Research, how to set up sensible research programmes. How to avoid pitfalls and errors. All avenues of research ...
