Essential Marketing 8: Marketing Research

ISBN-13: 9781505643954 / Angielski / Miękka / 2014 / 26 str.

Norman Clark

Opis

How to understand the requirements of Research, how to set up sensible research programmes. How to avoid pitfalls and errors. All avenues of research are simply explained with the plusses and minusses of each in this Book 8 of the 10-part series.