The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field. The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as...
The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written...
Frederick Williams Ronald E. Rice Everett M. Rogers
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to...
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges ...
The relationship between the media and government and the influence that relationship has on democracy and national development is explored in this book. The study provides a succinct descriptive review of scholarly research works on communication and its implications for freedom, democracy, and development. The book lists the most frequently cited works in political communication (specifically regarding media-government relationships and press-freedom issues) and development communication. Following a general introduction, Part One examines press-freedom issues and research worldwide, and...
The relationship between the media and government and the influence that relationship has on democracy and national development is explored in this...
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then...
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, ...
James W. Dearing Everett M. Rogers Steven H. Chaffee
What is the major social problem in the news today? Who made it so important? Based on research of contemporary social issues that have hit the headlines, this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.
What is the major social problem in the news today? Who made it so important? Based on research of contemporary social issues that have hit the headli...
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to c...
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies co...
This step is a step toward greater internationalization of mass communication research. Existing differences between the mass media of North American and Western European countries provide a basis for comparative anlayses that illustrate how differences in national mass media systems can contribute towards intellectual understanding of communication behavior. The world of communication scholarship can be divided into two main schools, the empirical school and the critical school. This volume represents some of the leading scholars of each school and is dedicated to the intellectual merging...
This step is a step toward greater internationalization of mass communication research. Existing differences between the mass media of North Americ...
Geisler argues that the over-reliance on co-variation techniques and statistical methods, instead of process approach and in-depth analysis, produces meaningless knowledge in the managerial and organizational sciences, and indeed throughout all the social sciences. He offers instead a new and different approach, based on the notion of what he calls dynamic morphologies--an architecture of slicing complex phenomena. This way it is possible to explain many inconsistencies in research findings, and to find a cohesive, systematic outlook on research, research design, and knowledge creation....
Geisler argues that the over-reliance on co-variation techniques and statistical methods, instead of process approach and in-depth analysis, produc...
