Organizational Aspects of Health Communication Campaigns: What Works?

ISBN-13: 9780803949980 / Angielski / Miękka / 1993 / 250 str.

Thomas E. Backer; Everett M. Rogers

Opis

How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.