Agenda-Setting

ISBN-13: 9780761905639 / Angielski / Miękka / 1996 / 152 str.

James W. Dearing; Everett M. Rogers; Steven H. Chaffee

Opis

What is the major social problem in the news today? Who made it so important? Based on research of contemporary social issues that have hit the headlines, this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.