Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e
Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a li...
New Product Development will help companies overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help businessmen innovate and keep their company on the leading edge, no matter what type of industry they are in
New Product Development will help companies overcome an expensive and common weakness: the lack of adequate new product development. This vital book e...
A study and assessment of the career of Frederic Le Play (1806-1882), now recognised as a founder of modern sociology. The main theme consists of a detailed and impartial analysis of Le Play's thoughts on the relationship between society and technology. His contributions to fields other than sociology are also considered.
A study and assessment of the career of Frederic Le Play (1806-1882), now recognised as a founder of modern sociology. The main theme consists of a de...
Stephen F. Witt Michael Z. Brooke Peter J. Buckley
International tourism is one of today s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
the impact of environmental issues on tourism management
tourism demand and forecasting
the key methods of operation of...
International tourism is one of today s major growth industries necessitating increasingly more sophisticated management techniques. In the light o...
Stephen F. Witt Michael Z. Brooke Peter J., Professor Buckley
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas...
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of t...
The Handbook of International Financial Management brings together a wide range of topical expertise on issues of immediate relevance to finance directors, bankers, advisers and consultants with the support of a powerful editorial board representing international financial institutions. The book is divided into 6 parts. The first looks at the world scene in which international finance is operated, the second at capital structures and financing, part 3, insurance and compensation trading. Part 4 covers investment appraisal and corporate financial policies, followed by an assessment of risks...
The Handbook of International Financial Management brings together a wide range of topical expertise on issues of immediate relevance to finance direc...
