The Management of International Tourism

ISBN-13: 9780415812689 / Angielski / Twarda / 2012 / 220 str.

Stephen F. Witt; Michael Z. Brooke; Professor Peter J. Buckley

Opis

International tourism is one of today s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

• the impact of environmental issues on tourism management
• tourism demand and forecasting
• the key methods of operation of companies within the industry
• the functional areas of marketing, finance, organization and staffing
• research and innovation
• corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Spis treści

List of tables, figures. Preface. 1. The Environment of International Tourism 2. The International Tourism Industry 3. Tourism demand 4. Methods of Operation 5. The International Marketing of Tourism 6. Finance and Control 7. Organization and Staffing. 8. Research and Innovation 9. Corporate Strategies for International Tourism.10. International Tourism: The Future. References. Index.

O autorze

Multivolume collection by leading authors in the field