New Product Development : Successful Innovation in the Marketplace

ISBN-13: 9780789015662 / Angielski / Twarda / 2002 / 248 str.

Michael Z. Brooke

Opis

Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e

Spis treści

• Foreword
• Preface
• Using This Book
• Executive Summary
• Part I: Find New Products
• Chapter 1. Innovation: A Relentless Thrust
• Three Levels of Innovative Vision
• Product and Service Superiority
• The Bowers Group: A Subsidiary of Spear and Jackson Plc.
• Chapter 2. Making Innovations Happen
• An Example: Terrofin Inc.
• Genevac Limited
• Part II: Moving On—Successful Developments
• Chapter 3. Success
• Success Factors
• British Gas Services Ltd.
• Chapter 4. Hitting the Ground Running
• Quick Response
• Siddall and Hilton Ltd.
• Communications
• Chapter 5. Ideas, Ideas, Ideas
• Ideas from Within the Business
• Ideas from Outside the Business
• Strategic Alliances
• Environmentally Friendly Products
• Chapter 6. Product Development: Corporate Strategy
• The Corporate Strategy: Targets
• International Alliances
• A Pharmaceutical Company: Lifelong
• Part III: Centers of Excellence
• Chapter 7. Centers of Excellence
• A Center of Excellence in a Service Company: Insight Monitoring
• Imperial Carpets: An Example of the Organization and Management of a Small, Growing Firm
• Other Examples
• Issues of Excellence
• Developing Tools for the Twenty-First Century
• Centers of Excellence: A Checklist
• Chapter 8. Staffing: The Innovative Atmosphere
• Preparing the Company
• Recruitment
• Appointment
• Training
• Ideas People
• Staffing
• Conclusion
• G. R. Wright and Sons
• Chapter 9. In-House or Contracting Out?
• The Company B Strategy
• A Company Led by Innovation
• Chapter 10. Design
• New Products: Technology-Design-Led
• The Design Department
• Customer-Led Innovation
• Almec Design Services Ltd.
• Chapter 11. Technical Research
• The Research and Development Department
• The Product Development Committee
• Stimulation and Constraint
• Key Issues
• GQ Parachute Limited
• Chapter 12. High Tech
• The High-Tech Message
• Government Intervention
• The St. James’s Place Group
• Chapter 13. New Products by Branding: Basic Industries
• Trees and Forest Management
• Basic Industries
• Cross-Industry Associations
• Codemasters
• Part IV: Where Do We Go From Here?
• Chapter 14. Services
• Accountancy and Law
• Advertising and Publicity
• The Hospitality and Tourism Industries
• Changing Terms of Business
• Services Always Important
• Sheffield Chamber of Commerce and Industry
• Chapter 15. Market Research
• Chapter 16. Companies and Governments: The Hostility and the Emerging Consensus (“Poor Mr. Gates”)
• Chapter 17. Failures
• Risk
• Chapter 18. Investing in New Product Development
• In an Age of Obsolescence
• The Investment Decisions
• Strategic Alliances
• Chapter 19. The Product Launch: Looking Ahead, Some Ethical Issues
• The Product Launch
• Ethical Issues
• References
• Index of Names
• Index of Topics
• Reference Notes Included

O autorze

Erdener Kaynak, Nicholas Mills, Michael Z Brooke